A company that sells wool gloves is working on their marketing mix. In particular, they are thinking about how to promote their products year round. In addition to making a plan for advertising and public relations messaging, what else could they do to round out their marketing mix?
(1 point)
Responses
conduct random surveys
conduct random surveys
accept product returns
accept product returns
hold customer events
hold customer events
hire new employees
develop a loyalty program
develop a loyalty program
offer discounts or promotions
offer discounts or promotions
partner with other complementary companies for cross-promotion
partner with other complementary companies for cross-promotion
improve the product packaging
improve the product packaging
expand distribution channels
expand distribution channels
offer customization options