Advertising Techniques Quiz
1 of 91 of 9 Items
Question
Which way of advertising allows advertisers to best control who they are advertising to?
(1 point)
Responses
radio
radio
billboards
billboards
direct mail
direct mail
newspapers
newspapers
direct mail
2 of 92 of 9 Items
Question
Which persuasion tactic used in advertising does the idea of “Everybody’s doing it” apply to?
(1 point)
Responses
humor
humor
repetition
repetition
bandwagon
bandwagon
facts and statistics
facts and statistics
bandwagon
3 of 93 of 9 Items
Question
Gina plans to buy a box of crayons for her brother. He tells her to buy the crayons that come in the yellow and green box. Why does he tell Gina about the box?
(1 point)
Responses
so she will recognize the brand he wants
so she will recognize the brand he wants
so she will get the best value for her money
so she will get the best value for her money
so she will buy the box with the most crayons
so she will buy the box with the most crayons
so she will find where crayons are in the store
so she will find where crayons are in the store
so she will recognize the brand he wants
4 of 94 of 9 Items
Question
Why is it important to be familiar with persuasive advertising tactics?
(1 point)
Responses
It helps you know which new products to buy.
It helps you know which new products to buy.
It helps you evaluate the truthfulness of an ad.
It helps you evaluate the truthfulness of an ad.
It helps you recognize the best products on the market.
It helps you recognize the best products on the market.
It helps you decide whether digital ads are better than other ads.
It helps you evaluate the truthfulness of an ad.
5 of 95 of 9 Items
Question
How does hype advertising affect consumers’ emotions?
(1 point)
Responses
It makes consumers think that being funny will help them get attention.
It makes consumers think that being funny will help them get attention.
It makes consumers believe a product can lead to romance and the person of their dreams.
It makes consumers believe a product can lead to romance and the person of their dreams.
It makes consumers believe they should use a product because someone famous uses it.
It makes consumers believe they should use a product because someone famous uses it.
It makes consumers think that a product is so fantastic that it will make their lives better.
It makes consumers think that a product is so fantastic that it will make their lives better.
6 of 96 of 9 Items
Question
Jim sees an ad for a free ink cartridge, while supplies last, with the purchase of a printer. By the time Jim gets to the store, the limited supply of ink cartridges is gone. The salesperson offers to sell Jim a cartridge with the purchase of a printer. Which tactic is the store employing?
(1 point)
Responses
hype
hype
bait-and-switch
bait-and-switch
native advertising
native advertising
celebrity spokesperson