Imagine that you have a new product that you need to tell potential clients about. Figure out the product and what is new and different about it. For instance, if it is a car, is it a good buy because of its environmental features or because it is a sleek new sports model? If it’s a kind of cereal, is it a new flavor or does it stay crunchy in milk longer than most?
Once you have decided what information you want to share about your product, create a jingle for it. These are usually brief and have a lot of the characteristics of poetry, like rhyming and alliteration (repeating the same first letter: “Silly Sally’s Slushy Smoothies), etc. You can do a quick Internet search on poetic techniques for ideas. You should not have more than four to six lines since jingles are short. Be sure that the jingle emphasizes (shows) the elements of your product that you want to highlight.
Then make a radio commercial using the jingle. Imagine that you have 30 seconds to get the information about your product out, and create a recording of it. Your commercial should also use at least two sound effects. Many are available online, or you can create them the old-fashioned way with household objects. Make sure that all of the words to the jingle are clear in your recording.
Introducing the all-new SleepSaver Pillow!
Say goodbye to sleepless nights and restless slumber.
With its innovative memory foam and cooling gel,
Our pillow will have you snoozing like a baby in no time at all.
SleepSaver Pillow, the key to a perfect night's sleep.
No more tossing and turning, just peaceful slumber so deep.
Wake up refreshed and rejuvenated, ready to take on the day.
SleepSaver Pillow, the ultimate sleep solution with a way.
[Sound effect: Soft lullaby music playing in the background]
Narrator: Tired of tossing and turning all night long? Introducing the SleepSaver Pillow, the latest innovation in sleep technology. Our pillow is designed with memory foam and cooling gel to provide you with the perfect balance of comfort and support. Say goodbye to sleepless nights and wake up feeling refreshed and rejuvenated.
[Sound effect: Alarm clock ringing]
Narrator: With SleepSaver Pillow, you'll experience a deeper and more restful sleep, allowing you to wake up ready to conquer the day ahead. Don't settle for restless nights any longer. Try SleepSaver Pillow and experience the difference for yourself.
[Sound effect: Soft whispering voices]
Narrator: SleepSaver Pillow, the key to a perfect night's sleep. Order yours today and start sleeping soundly tonight. Visit our website at www.sleepsaverpillow.com or call us at 1-800-123-4567. SleepSaver Pillow, the ultimate sleep solution.
[Sound effect: Soft closing whisper]