1.4 Public relations practitioners develop, execute and evaluate organisational programs
that promote the exchange of influence and understanding .
A) Among an organisation's constituent parts and publics.
B) So that hostile public can be silenced
C) In an attempt to make sure organisational secret is not leaked
D) When initial attempts to cover up negative news fail
The correct answer is A) Among an organisation's constituent parts and publics.
Public relations practitioners work to develop and execute programs that promote communication and understanding between different parts of an organization, as well as with external stakeholders or publics. Their goal is to facilitate the exchange of influence and information to build positive relationships and enhance the organization's reputation. This involves developing strategies and tactics to effectively communicate key messages and manage relationships with various stakeholders. Options B) and C) are not accurate as public relations does not aim to silence hostile publics or prevent the leaking of organizational secrets. Option D) is also not accurate, as public relations should focus on transparent and ethical communication rather than covering up negative news.