QUESTION THREE (20 MARKS)
Being excellent is contributing to organizational effectiveness, whether that effectiveness is defined through goal attainment perspectives, strategic constituency building, or continued growth and survival. The 10 principles of excellence reviewed in our study are said to be “generic” because they apply across cultures, industries, types of organizations, and sizes of pursuit. The more of these factors that an organization has, the more effective its public relations function should be. Organizations takes pride in Excellency, nothing beat Excellency, and Excellency in an integral instrument needed in any organization in order for the organization to achieve its goals (mission and vision).
3.1 Examine five (5) of the Generic Principles of Excellence that KPMG can integrate faced the recent calls for corporate SA to cut ties with KPMG following Gupta scandal. (20)
The recent calls for corporate South Africa to cut ties with KPMG following the Gupta scandal have put the organization's reputation at risk. In order to regain public trust and maintain organizational effectiveness, KPMG can integrate the following five generic principles of excellence:
1. Ethical behavior: KPMG should prioritize ethical behavior in all aspects of its operations. This includes ensuring that all employees adhere to ethical standards and codes of conduct, as well as establishing strict protocols for avoiding conflicts of interest.
2. Transparency: KPMG should strive to be transparent in its actions and decisions. This includes openly communicating any relevant information to stakeholders, being accountable for its actions, and providing clear explanations for any questionable practices that may have occurred in the past.
3. Accountability: KPMG should hold itself accountable for its actions and take responsibility for any mistakes or wrongdoings that have occurred. This includes conducting thorough investigations into the Gupta scandal and any other incidents of misconduct, and taking appropriate disciplinary action against those responsible.
4. Continuous improvement: KPMG should commit to continuously improving its practices and learning from past mistakes. This may involve implementing new governance structures, reviewing and updating policies and procedures, and investing in ongoing training and professional development for its employees.
5. Stakeholder engagement: KPMG should actively engage with its stakeholders, including clients, employees, regulators, and the public, to understand their concerns and expectations. This may involve establishing regular channels of communication, seeking feedback and input, and demonstrating a genuine commitment to addressing stakeholder needs.
By integrating these five principles of excellence, KPMG can demonstrate its commitment to ethical behavior, transparency, accountability, continuous improvement, and stakeholder engagement. This will not only help restore public trust and confidence but also contribute to the organization's overall effectiveness in achieving its goals.