Which of the larger 7 traditions of communication does Gerbner's work fall into?
Wasn't he a Social Constructionist?
Something like that. I need to know what his work fell into based on the
7 traditions of communication. Which of the seven best defined hs work?
Rhetorical
Semiotic
Phenomenological
Cybernetic
Socio-Psychological
Socio-Cultural
Critical
I would say either of the last 3. What do you think and why? Thanks!
Something like that baloney, that is what he was. Now how does that fit into those seven? Well, it depends on how they are defined in your text. I would reread the defintions of socio-psychological and socio-cultural in your text. Depending on how the author defined them (the definitions are not universal, I assure you), it will fit in one of those I suspect, If I had to bet, the socio-pyschological. However, it depends on definition.
Back in the 60's, everything had to fit into two categories (Ying, and Yang). How things fitted seemed to depend on the person defining the Ying and Yang. Those were categories were before the improved categories of understanding, Cheech and Chong. Today, understanding things has seemed to be more difficult, with seven categories.
See if it is not Socio-Psychogical.
Thank you! I am leaning towards Socio-Psychogical. Thank you all for your insight!
To determine which of the larger 7 traditions of communication Gerbner's work falls into, you can begin by understanding what the larger 7 traditions of communication are. These traditions, also known as the "Traditions of Communication Inquiry" or "Paradigms," provide different frameworks for understanding and studying communication. They include the following:
1. Socio-Psychological Tradition: This tradition focuses on the individual and cognitive processes related to communication.
2. Cybernetic Tradition: This tradition examines communication as a system, emphasizing feedback and control processes.
3. Rhetorical Tradition: This tradition explores communication as a persuasive art form, analyzing the strategic use of symbols and language.
4. Semiotic Tradition: This tradition interprets communication as the process of creating meaning through signs, symbols, and language.
5. Socio-Cultural Tradition: This tradition examines communication as a social phenomenon influenced by culture, power dynamics, and social structures.
6. Critical Tradition: This tradition analyzes communication from a critical perspective, focusing on inequalities, ideologies, and power relationships.
7. Phenomenological Tradition: This tradition emphasizes the subjective experience of communication and how it shapes individuals' perceptions and realities.
Gerbner's work primarily falls into the "Cultural Studies/Critical Tradition." In his research, Gerbner developed the cultivation theory, which examines the long-term effects of television exposure on individuals' beliefs, attitudes, and values. His work focused on the influence of media on culture, media content analysis, and the effects of media on the social world. This aligns with the critical tradition's emphasis on analyzing power dynamics, ideologies, and inequalities within communication processes.
To reach this conclusion, you would need to study Gerbner's work, review his research publications, and analyze the theoretical foundations and frameworks within which his work operates. By understanding his research focus and the broader traditions of communication inquiry, you can identify where his work fits in the larger 7 traditions.