In April 2018, Ford Motor Company made a decision about their opportunity costs moving forward and announced they will focus future production on SUVs, pickup trucks, and commercial vehicles rather than passenger cars. This decision was driven by a desire to make the company more profitable in light of:

Question

In April 2018, Ford Motor Company made a decision about their opportunity costs moving forward and announced they will focus future production on SUVs, pickup trucks, and commercial vehicles rather than passenger cars. This decision was driven by a desire to make the company more profitable in light of:

• falling sales revenue in their automobile line.
• growing sales revenue in their automobile line.
• the environmental benefit of SUVs.
• the profitability of selling more pickup trucks.

Answer 1

• falling sales revenue in their automobile line.

The decision to focus future production on SUVs, pickup trucks, and commercial vehicles was driven by falling sales revenue in Ford's automobile line. By shifting their production focus to the more profitable SUVs, pickup trucks, and commercial vehicles, Ford aimed to increase their profitability and offset the decline in revenue from passenger cars.