which term describes how a one brand compares its competitors?
1.medium
2. positioning
3.Massmarketing
4. Market segmentation
2. positioning
The term that describes how one brand compares to its competitors is "positioning" (option 2). Positioning refers to the process of creating an image or identity for a product or brand in the minds of customers, relative to its competitors. It involves differentiating the brand based on attributes, benefits, or target market segments to establish a distinct and favorable position in the market.
The term that describes how a brand compares itself to its competitors is "positioning" (Option 2). Positioning is a marketing strategy where a brand or product positions itself in the minds of consumers relative to its competitors. It involves creating a unique and distinctive image or perception of the brand in order to gain a competitive advantage and attract target customers.
To determine the correct answer, it can be helpful to understand the definitions of the other options as well:
1. Medium: The term "medium" generally refers to the channel used for communication or distribution, such as television, radio, print, or online.
2. Mass marketing: This refers to a marketing strategy that aims to reach and appeal to a wide, undifferentiated audience, rather than targeting specific segments.
4. Market segmentation: This is the process of dividing a market into distinct and homogeneous groups (segments) based on common characteristics, preferences, behavior, or needs, in order to better target and serve those specific segments.
By process of elimination, the correct answer is positioning (Option 2) as it is the only term that directly relates to how a brand compares itself to its competitors.