Ayesha wants to explore the effect of a social media campaign on brand awareness. Which data source should she approach with caution due to potential issues of incomplete data or small sample size?
A research paper presenting results from a survey of 1000 consumers who engaged with the campaign.
Interview with the social media manager who ran the campaign and observed interactions with the brand.
Sales data collected from retail stores during the duration of the social media campaign.
Ayesha wants to explore the effect of a social media campaign on brand awareness. Which data source should she approach with caution due to potential issues of incomplete data or small sample size?
The data source that Ayesha should approach with caution due to potential issues of incomplete data or small sample size is the research paper presenting results from a survey of 1000 consumers who engaged with the campaign.
Ayesha should approach the research paper presenting results from a survey of 1000 consumers with caution due to potential issues of incomplete data or small sample size.
Ayesha should approach the data source of "A research paper presenting results from a survey of 1000 consumers who engaged with the campaign" with caution due to potential issues of incomplete data or small sample size.
When conducting a survey, the sample size and representativeness of the participants are crucial factors for drawing accurate conclusions. In this scenario, the data source presents results from a survey of 1000 consumers who engaged with the campaign, but the total number of consumers who engaged with the campaign is not mentioned. If the total number of consumers is significantly larger than 1000, then the sample size might be small, potentially leading to skewed or biased results. Additionally, the completeness of the data might be compromised if not all consumers engaged with the campaign were included in the survey.
To address this issue, Ayesha can consider larger sample sizes or more representative sampling methods to ensure the survey results are more reliable and generalizable to the entire population of consumers who engaged with the campaign. Alternatively, she can explore other data sources, such as qualitative interviews or focus groups, to complement survey data and gain a deeper understanding of the campaign's effect on brand awareness.