GetOut Gadgets has developed a line of cases and skins for mobile devices but is having trouble finding stores that will buy and display them. How could a wholesaler best help increase sales of this new product in stores?

A.
By sending large shipments to a few locations

B.
By bringing the items to the attention of retailers it serves

C.
By using a sophisticated information system

D.
By operating efficient warehouses
The best answer would be B. By bringing the items to the attention of retailers it serves.
A wholesaler can help increase sales of the new product by actively promoting it to retailers. They can reach out to potential buyers, showcase the product's unique features, and offer attractive pricing and incentives to encourage retailers to stock and display the cases and skins in their stores. By effectively marketing and presenting the product to retailers, the wholesaler can generate interest and demand, ultimately driving sales.
B. By bringing the items to the attention of retailers it serves.
A wholesaler can best help increase sales of this new product in stores by actively promoting and marketing the cases and skins to retailers. This can be done through various means such as attending trade shows, presenting the product line to retailers, providing product samples, and offering incentives or discounts for retailers to carry the products. By actively engaging with retailers and bringing the product to their attention, the wholesaler can increase the chances of the cases and skins being displayed and sold in stores.
The correct answer is B. By bringing the items to the attention of retailers it serves.
To increase sales of this new product in stores, a wholesaler can best help by actively promoting and showcasing the cases and skins to the retailers it serves. Here's how a wholesaler can do this effectively:
1. Identify the target market: The wholesaler should research and identify the retailers that would be a good fit for selling mobile device cases and skins. This can include mobile phone stores, electronic retailers, and online marketplaces.
2. Create marketing materials: The wholesaler should develop high-quality marketing materials, such as product catalogs, brochures, and digital presentations, showcasing the features and benefits of the cases and skins. These materials should be visually appealing and highlight the unique selling points of the products.
3. Schedule meetings with retailers: The wholesaler should reach out to the target retailers and schedule meetings to present the products. During these meetings, they should focus on demonstrating the value and potential for increased sales by stocking and promoting the cases and skins.
4. Provide samples and demos: To get retailers interested in the products, the wholesaler should offer samples and demos of the cases and skins. This will allow retailers to see and experience the product quality and functionality firsthand.
5. Offer incentives: To further entice retailers to buy and display the products, the wholesaler can offer special pricing, discounts, or promotional packages. This provides additional value and incentive for the retailers and can help drive initial sales.
6. Follow up and maintain relationships: After the initial presentation and sale, the wholesaler should maintain regular communication with the retailers, providing ongoing support and addressing any questions or concerns. This helps to build a strong relationship and ensure continued sales success.
By actively promoting the cases and skins to retailers and providing them with the necessary information and incentives, a wholesaler can greatly increase the chances of getting the product stocked and displayed in stores, leading to higher sales.