What five steps are involved in the consumer decision-making process? (1 point) Responses exploration, research, note-taking, compare and contrast, and investment exploration, research, note-taking, compare and contrast, and investment evaluation, procurement, contentment, consultation, and purchase evaluation, procurement, contentment, consultation, and purchase problem recognition, search process, comparison, product or service selection, and evaluation of decisions problem recognition, search process, comparison, product or service selection, and evaluation of decisions item investigation, online exploration, debate, identification, and purchase or investment
The correct answer is:
problem recognition, search process, comparison, product or service selection, and evaluation of decisions
The correct answer is: problem recognition, search process, comparison, product or service selection, and evaluation of decisions.
To arrive at this answer, let's break down the consumer decision-making process and its five steps:
1. Problem recognition: This is the first step in the process where a consumer realizes they have a need or desire for a product or service.
2. Search process: Once the problem is recognized, the consumer will start searching for information. This can be done through various means, such as online research, asking friends or family, reading reviews, etc.
3. Comparison: After gathering information, the consumer will compare different products or services in terms of features, prices, quality, and other relevant factors. This stage helps the consumer narrow down their choices.
4. Product or service selection: Based on the comparison stage, the consumer will select the product or service that best meets their needs and preferences.
5. Evaluation of decisions: After making a purchase, the consumer will evaluate whether their decision was satisfactory. This evaluation can be based on factors like product performance, customer service experience, value for money, and overall satisfaction.
So, the correct answer is "problem recognition, search process, comparison, product or service selection, and evaluation of decisions."
The five steps involved in the consumer decision-making process are:
1. Problem recognition: This is the first step where the consumer recognizes and identifies a need or problem that requires a solution.
2. Information search: In this step, the consumer gathers information about different products or services available in the market to meet their needs. This can include online research, asking for recommendations, reading reviews, or seeking expert opinions.
3. Evaluation of alternatives: Once the consumer has gathered information, they evaluate and compare the alternatives based on criteria such as price, quality, features, and brand reputation.
4. Purchase decision: After evaluating the alternatives, the consumer makes a decision on which product or service to purchase. This decision can also involve factors such as availability, affordability, and personal preferences.
5. Post-purchase evaluation: After the purchase, the consumer assesses their satisfaction with the product or service. This evaluation helps them determine if they made the right decision and if they would recommend the product or service to others.
So, the correct answer is: problem recognition, search process, comparison, product or service selection, and evaluation of decisions.