What does a trademark protect? 

The look, shape and feel of a product. 

A secret formula. 

An invention. 

Logos, names and brands. 

A work of art. 

Logos, names, and brands.

A trademark primarily protects logos, names, and brands. It is a form of intellectual property that helps distinguish and identify goods or services of one company from those of another. Trademarks safeguard the distinctiveness of brands and prevent others from using similar marks in a way that may confuse consumers. When you see a trademark symbol (™) or a registered trademark symbol (®), it indicates that certain rights are associated with that logo, name, or brand. Trademarks do not protect the look, shape, and feel of a product, secret formulas, inventions, or works of art.

A trademark primarily protects logos, names, and brands. It is used to distinguish and identify the source of goods or services in the marketplace. Trademarks can include words, symbols, designs, or a combination of these elements that are used to represent a business and its products or services.