Why are tanglble features important to include in development of a service
because services are in an example of a speciality goods
because customers cant try many services before buying
because they provide storage space for services
because service are mainly tangible
Tangible features are important to include in the development of a service for several reasons:
1. Differentiation: Tangible features help to differentiate a service from its competitors. When services have unique and tangible elements, it becomes easier for customers to distinguish between various service providers and choose the one that best meets their needs.
2. Perceived value: Tangible features add perceived value to a service. Customers often associate tangible aspects with quality and reliability. Including tangible elements in a service can enhance its perceived value in the eyes of customers.
3. Communication and understanding: Tangible features serve as a means of communication and understanding between the service provider and the customer. They act as visible evidence of what the service offers, making it easier for customers to understand and evaluate the benefits they will receive.
4. Trust and confidence: Tangible features instill trust and confidence in customers. When customers can physically see and experience certain aspects of a service, it builds trust and confidence in its delivery and performance.
5. Customer satisfaction: Tangible features contribute to customer satisfaction. They provide customers with a sense of control and reassurance that they are getting what they paid for. Tangible aspects can also help manage customer expectations and reduce the risk of dissatisfaction.
6. Decision-making: Tangible features play a crucial role in the decision-making process. Since services are intangible by nature, including tangible elements helps customers make more informed decisions. Tangible features can be compared and evaluated, helping customers choose the most suitable service provider.
It is important to note that while services may have tangible features, they are not solely based on tangibles. Services also include intangible aspects such as customer interactions, experiences, and the overall service quality.
Tangible features are important to include in the development of a service for several reasons:
1. Speciality Goods: Services can be considered as an example of specialty goods, which are products or services that are unique or have specific attributes that differentiate them from standard goods. Tangible features help highlight these unique attributes and enhance the overall value proposition of the service.
2. Customer Experience: Unlike physical products, services are often intangible and their quality can be difficult to assess before purchase. Tangible features provide a way for customers to evaluate and understand the service's characteristics, leading to a more informed purchasing decision. For example, a gym service may provide tangible features like state-of-the-art equipment or luxurious amenities that can be experienced and evaluated by potential customers.
3. Storage Space: Tangible features can also provide physical storage space for services. For instance, a car rental service may offer tangible features such as a fleet of vehicles that customers can physically see and choose from. These tangible elements contribute to the overall customer experience and satisfaction with the service.
4. Enhanced Value: While services are mainly intangible, including tangible features can help enhance their perceived value. Tangible aspects, such as physical packaging, branded materials, or tangible add-ons, can make the service more appealing and memorable to customers.
In summary, including tangible features in the development of a service is crucial to convey the unique attributes, improve the customer experience, offer storage space, and enhance the overall value proposition of the service.
Tangible features are important to include in the development of a service for several reasons:
1. Customer Experience: Tangible features provide a more tangible and concrete experience for customers. When customers can see and touch the physical aspects of a service, it enhances their overall experience and makes it easier for them to understand what they are investing in.
2. Perceived Value: Tangible features add value to a service by making it more substantial and tangible. Customers often associate physical features with quality and are more willing to pay for services that have tangible components.
3. Differentiation: Tangible features can be used to differentiate a service from competitors. If a service offers unique physical features that are not available elsewhere, it can be a strong selling point that attracts customers and sets the service apart from the competition.
To include tangible features in the development of a service, consider the following steps:
1. Identify Customer Needs: Understand the needs and preferences of your target customers. Conduct market research and gather feedback to determine what physical aspects would add value to your service.
2. Brainstorm Ideas: Once you have identified customer needs, brainstorm ideas for tangible features that align with those needs. This could include physical packaging, product design elements, or additional physical components that enhance the overall service experience.
3. Prototype and Test: Develop prototypes of the tangible features and test them with potential customers. Gather feedback and iterate on the design to ensure that the tangible features meet customer expectations and provide the desired value.
4. Implement and Communicate: Once the tangible features have been finalized, integrate them into the service and communicate their presence to customers. Highlight the tangible aspects in your marketing materials and emphasize how they enhance the overall service experience.
Remember, while tangible features can add value to a service, it's also important to consider intangible aspects such as customer service, convenience, and reliability. Striking the right balance between tangible and intangible elements is key to developing a successful service.