what are the two parts of a straegic analysis
resources and capabilities
monitoring and feedback
planning and implementation
external analysis and internal analisys
The two parts of a strategic analysis are external analysis and internal analysis.
- External analysis involves evaluating the external environment in which a company operates, including factors such as industry trends, market conditions, customer behavior, competition, and regulatory influences. This analysis helps identify opportunities and threats that may impact the organization.
- Internal analysis involves evaluating the internal capabilities and resources of the company, including its strengths and weaknesses. This analysis focuses on assessing the company's core competencies, competitive advantages, organizational structure, culture, and financial performance.
By conducting both an external and internal analysis, organizations can identify their position in the market and develop strategies that leverage their strengths, address weaknesses, and align with external opportunities and threats.
The two parts of a strategic analysis are external analysis and internal analysis.
1. External analysis: This part involves assessing the external environment in which an organization operates. It includes analyzing factors such as industry trends, market conditions, competition, customer preferences, and technological advancements. This analysis helps identify opportunities and threats that may impact the organization's strategy.
2. Internal analysis: This part involves evaluating the internal strengths and weaknesses of an organization. It involves assessing the organization's resources (such as financial, human, and physical resources) and capabilities (such as technological expertise, brand reputation, and intellectual property). This analysis helps identify the organization's competitive advantages and areas that need improvement.
By conducting both external and internal analyses, organizations can develop a comprehensive understanding of their current situation and make informed decisions regarding their strategic direction.
The two parts of a strategic analysis are external analysis and internal analysis.
External analysis involves evaluating the external environment in which an organization operates. This typically includes assessing factors such as the industry dynamics, market trends, competitive landscape, and potential opportunities and threats.
To perform an external analysis, you can follow these steps:
1. Identify the relevant industry and market trends.
2. Assess the competitive landscape by analyzing your competitors and their strategies.
3. Conduct a PESTEL analysis (Political, Economic, Social, Technological, Environmental, and Legal) to understand the external factors impacting your organization.
4. Analyze potential opportunities and threats by investigating factors such as customer behaviors, new technologies, regulatory changes, and market shifts.
Internal analysis, on the other hand, focuses on evaluating the organization's internal resources, capabilities, and strengths. This includes understanding the company's unique assets, core competencies, and areas where it has a competitive advantage.
To perform an internal analysis, you can follow these steps:
1. Identify the organization's key resources, such as financial, human, and physical assets.
2. Assess the company's capabilities by evaluating its core competencies and expertise.
3. Conduct a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) to identify internal factors that impact the organization's competitiveness.
4. Analyze the organization's value chain to understand how its activities and processes contribute to its overall performance.
By conducting both external and internal analyses, organizations gain valuable insights into their competitive position, identify areas for improvement, and develop effective strategies to achieve their goals.