which of the following effects of e-cvommerce would most bvenefical to a retailer
the retailer could spend more on shipping
the retailer could avoid customers who like to showroom
the retailer could reach a world whide customer base
the retailer could establish new brick and morter locations
The effect of e-commerce that would be most beneficial to a retailer out of the given options is that the retailer could reach a worldwide customer base. This would give the retailer the opportunity to expand their customer reach beyond their local or regional market and tap into a global audience. As a result, the retailer could potentially increase their sales and revenue significantly.
The effect of eCommerce that would be most beneficial to a retailer depends on their business goals and priorities. However, out of the options you provided, reaching a worldwide customer base would generally be considered highly beneficial to a retailer. Here's why:
1. Spending more on shipping: While offering various shipping options can improve customer satisfaction, it generally leads to additional costs for the retailer. So, this might not be the most beneficial effect for the retailer.
2. Avoiding showrooming customers: Showrooming refers to the practice where customers visit a physical store to examine a product and then make their purchase online, often finding better prices. While this can be a challenge for brick-and-mortar retailers, it is not necessarily the most beneficial effect of eCommerce.
3. Reaching a worldwide customer base: With eCommerce, retailers gain the ability to expand their customer reach beyond their local market. Selling products online opens up opportunities to access customers from different cities, regions, and even countries. This can significantly increase sales potential and revenue for the retailer.
4. Establishing new brick-and-mortar locations: eCommerce typically allows retailers to reduce their reliance on physical stores by reaching customers online. Though establishing new brick-and-mortar locations can be beneficial in certain situations, it may not be the most cost-effective or efficient strategy compared to expanding online presence.
In conclusion, reaching a worldwide customer base through eCommerce is the effect that would generally be considered the most beneficial to a retailer.