Reading Informational Text Unit Test
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Question
Use the paragraph to answer the question.
In the world of internet marketing, content is king. Companies compete for consumer attention like a crowd of fans clustered around a rock star’s tour bus hoping for autographs. Great content sets a company apart from its rivals, improves search rankings, and ultimately drives sales. Companies educate, engage, and entertain potential customers with memes, videos, quizzes, and articles. As customers consume the content, they become more attached to the company and more likely to make purchases.
What does the analogy in the passage compare companies to?
(1 point)
Responses
fans
fans
rock stars
rock stars
purchases
purchases
kings