How long should you commit to writing intros and conclusions in pitch emails
Introductions and conclusions in pitch emails should be short, clear, and concise. They only need to briefly explain who you are (or who you represent) and what you offer. You should spend around 5-10% of your total time writing the email on crafting these parts. Your main body of the email is where you should spend a majority of your time, especially on providing clear information and compelling reasons that stimulate the recipient's interest. Remember, your goal is to grab the reader's attention, convey your message quickly and efficiently, and prompt the reader to take action.
When it comes to writing intros and conclusions in pitch emails, it's important to strike a balance between being concise and impactful. Here's a step-by-step breakdown of how long you should commit to writing intros and conclusions:
1. Intros:
- Aim to keep the intro brief and attention-grabbing.
- Limit the intro to 2-3 sentences or approximately 50-75 words.
- Clearly state the purpose of your email and why it's relevant to the recipient.
- Use a hook or personalized opener to capture the recipient's interest.
- Consider mentioning any mutual connections or previous interactions if applicable.
2. Conclusions:
- Keep the conclusion concise and action-oriented.
- Limit the conclusion to 1-2 sentences or approximately 25-50 words.
- Summarize the key points of your pitch in a compelling way.
- Clearly state the next step or call to action you want the recipient to take.
- Express gratitude for the recipient's time and consideration.
Remember, the overall length of your pitch email should be relatively short, typically around 200-300 words. It's crucial to make your pitch clear, compelling, and concise to increase your chances of grabbing the recipient's attention and securing a response.