You are watching a commercial on television for the newest sandwich at your favorite fast food chain. What type of promotion are you watching?
A.
direct marketing
B.
sales promotions
C.
advertising
D.
public relations
C. Advertising.
L
Select all the correct answers.
Consumer programs perform which two of the following functions to protect consumers?
mediating consumer complaints and prosecuting businesses that break the law
prescribing nutritional information to be included on food labels
issuing professional licenses that help maintain industry standards
rating and recommending products, services, and businesses
A. Mediating consumer complaints and prosecuting businesses that break the law.
D. Rating and recommending products, services, and businesses.
Why do companies lower product prices and offer free samples?
A.
to find out what people want in a product
B.
to increase brand visibility
C.
to compare one product to another
D.
to quickly sell products