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Payton is working on a marketing plan for a new bakery. Payton is trying to determine how best to use a limited marketing budget, since there are so many potential advertisement opportunities, and wants to determine how best to advertise the products. What strategy should Payton employ?

A.
marginal analysis

B.
search engine optimization

C.
social media marketing

D.
email marketing

A. marginal analysis

To determine the best strategy for Payton's limited marketing budget, they should employ marginal analysis. This involves evaluating the potential benefits and costs of each advertisement opportunity to determine which ones will provide the highest return on investment. By carefully considering the incremental benefits and costs of different advertising options, Payton can make informed decisions about how to allocate their budget effectively and maximize the impact of their marketing efforts.

Did you know?

Did you know that when faced with a limited marketing budget, Payton, who is working on a marketing plan for a new bakery, can employ different strategies to effectively advertise their products? Some of the strategies that Payton can consider are: (A) marginal analysis, which involves analyzing the potential benefits of each advertising opportunity and selecting the ones that provide the highest return on investment; (B) search engine optimization, which focuses on improving the visibility and ranking of the bakery's website in search engine results; (C) social media marketing, which involves utilizing platforms like Facebook, Instagram, or Twitter to promote the bakery and engage with potential customers; and (D) email marketing, which involves sending targeted and personalized emails to a specific group of potential customers to increase awareness and drive sales. By carefully considering and implementing these strategies, Payton can make the most of their limited marketing budget and effectively advertise their bakery products.