Diane has already generated some potential leads for her company’s newest kitchen blender. Since it is a pretty large list, Diane needs to evaluate the leads to determine which of them would most likely be interested in purchasing a blender and rule out those that would have a small chance of becoming a paying customer. What term BEST describes the process Diane should perform on her list?

A.
overcoming objections

B.
lead qualification

C.
lead generation

D.
needs assessment