AJ's campaign team wants to use mass media to inform as many citizens as possible about his political stance. Which mass media type would reach the most people?

Question

AJ's campaign team wants to use mass media to inform as many citizens as possible about his political stance. Which mass media type would reach the most people?

• A billboard, because it is seen by people every day.
• A pamphlet, because the reader can take it with them.
• A blog post, because the reader can save the information for later.
• Television, because it allows more information to reach the viewer.

Answer 1

Television, because it has the potential to reach a larger audience compared to the other options.

Answer 2

Television would reach the most people out of the given options. Television has a wide reach and can target a large audience. It allows for more information to be communicated effectively through visuals, audio, and in some cases, interactive elements. This medium is especially effective during prime time and news slots when viewership is high. Therefore, using television as a mass media type would help AJ's campaign team reach a larger number of citizens with their political stance.