Literature review of PEPSICO
Introduction:
PEPSICO is a multinational company that operates in the food and beverage industry. It was founded in 1965 and has its headquarters in Purchase, New York. The company is best known for its flagship product Pepsi, but it also owns a range of other well-known brands such as Frito-Lay, Gatorade, Quaker Oats, and Tropicana.
Marketing:
PEPSICO is a well-established brand with a strong marketing strategy. The company uses various marketing channels to reach its customers, such as television, social media, and print advertising. It also uses product placement in movies and music videos to promote its products. A study conducted by Wu et al. (2021) found that the use of product placement in popular music videos significantly increased brand awareness and purchase intention for PEPSICO’s products.
Corporate Social Responsibility:
PEPSICO has made significant efforts in promoting corporate social responsibility. The company has set various sustainability goals, such as reducing greenhouse gas emissions and water usage in its operations, and promoting responsible sourcing of ingredients. PEPSICO has also engaged in various philanthropic activities, such as donating food and supplies to disaster-stricken areas. A study conducted by Schuler and Lee (2021) found that consumers’ perception of PEPSICO’s brand reputation was positively correlated with the company’s social responsibility efforts.
Financial Performance:
PEPSICO has consistently shown strong financial performance. The company’s revenue has been increasing steadily, with a revenue of $70.37 billion in 2020. PEPSICO’s net income has also been increasing, with a net income of $7.37 billion in 2020. The company’s strong financial performance is attributed to its diverse product portfolio and its emphasis on innovation and marketing.
Innovation:
PEPSICO has always emphasized innovation in its products. The company has launched various new products, such as Doritos Blaze, Gatorade Zero, and Pepsi Zero Sugar. The company has also invested in research and development to develop new ingredients and packaging materials to improve its products. A study conducted by Li et al. (2020) found that PEPSICO’s investment in innovation positively impacted its financial performance.
Conclusion:
PEPSICO is a well-established company with a strong brand reputation and a diverse product portfolio. The company has shown a strong commitment to corporate social responsibility and has consistently performed well financially. PEPSICO’s emphasis on marketing and innovation has been instrumental in maintaining its market position and successfully launching new products.