Procedures involved in personal selling methods of sale promotion
1. Prospecting: Identifying and contacting potential customers or leads through various channels such as directories, referrals, and networking.
2. Pre-approach: Gathering information about potential customers to understand their needs and preferences, defining objectives, and developing a plan of action.
3. Approach: Initiating contact with the prospect by introducing oneself, identifying the prospect's needs, and capturing their interest.
4. Presentation: Demonstrating the product or service, highlighting key benefits, and explaining how it can solve the customer's problem or meet their needs.
5. Handling objections: Addressing any concerns or objections the prospect may have, providing additional information, and addressing any doubts.
6. Closing the sale: Asking for the order, explaining payment terms, and finalizing the transaction.
7. Follow-up: After the sale, staying in touch with the customer to establish a relationship, provide support, and to offer additional products or services.