Social psychology theories have been used to promote breast cancer awareness in a variety of ways. For example, the theory of social norms has been used to create campaigns that emphasize the importance of early detection and regular screenings. The theory of social comparison has been used to create campaigns that compare the risks of not getting screened to the risks of getting screened. The theory of self-efficacy has been used to create campaigns that emphasize the importance of taking action to reduce the risk of breast cancer. Finally, the theory of social influence has been used to create campaigns that emphasize the importance of talking to friends and family about breast cancer and encouraging them to get screened.
