ou have been asked by management to investigate the opportunities of expanding their stores into new areas across the country. The managers are in a state of disagreement as to whether the company needs to expand or not. It is causing a lot of arguments and that is why they have brought you in. After talking to all the managers and employees in-house, you know that you must classify this research as
(1) _____________________________
(2) Why is classifying the research correctly so important?
(3) Looking at this case, what have you learned about managers and their decision making?
Can you please not delete my questions.
Make sure you don't impersonate one of our tutors.
I am not impersonating
I asked a real legitimate question
I see you have another screen name -- Larry. Please continue to use that one so you won't be considered an imposter.
(1) Classifying this research as market research is essential in this scenario.
(2) Classifying the research correctly is important because it helps in determining the right approach and methodology to gather relevant data and insights. Market research involves collecting and analyzing data related to the market demand, competition, customer preferences, and overall market dynamics. By correctly classifying the research as market research, you ensure that the investigation is focused on understanding the potential opportunities for expansion in new areas across the country, rather than exploring other types of research such as financial or operational analysis.
(3) From this case, we can deduce a few key points about managers and their decision-making:
- There is a difference of opinion among managers when it comes to expanding the company's stores. This suggests that managers have different perspectives, priorities, and experiences that influence their decision-making process.
- The disagreement and arguments indicate a lack of alignment or shared understanding among the managers. This could be attributed to a lack of communication, conflicting goals, or insufficient information.
- The involvement of an external consultant like you highlights the importance of seeking external expertise to mitigate internal conflicts and arrive at unbiased and informed decisions.
- The willingness of the company to invest in research indicates a proactive approach to decision-making, recognizing the value of data-driven insights to support strategic planning and growth.