mkt 230

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As a marketing consultant, you are frequently asked by clients to develop recommendations for marketing communication strategies. The traditional elements used include advertising, sales promotion, public relations, and personal selling.

Which of these do you feel would be most effective for each of the following clients and why (pros vs. cons)?

a. A company that provides cellular phone
b. A hotel
c. A university
d. A new soft drink

  • mkt 230 -

    No one can answer these questions except you. Notice all the instances of "you" in there??

    Please repost when you have determined what your answer is, and someone here will be happy to critique your thinking.

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