Assignment Type: Individual Project Deliverable Length: 500–750 words
Points Possible: 110 Due Date: 9/11/2011 11:59:59 PM CT

You are a marketing manager interviewing for a new job at several different firms simultaneously. You expect to be asked the same questions in each interview dealing with what you think are some good new marketing opportunities for each firm to pursue. You know that being well prepared for an interview gives you a better chance of being offered the job, so you decided to study each company where you are interviewing.

Pick any 3 firms to research. Based on Internet research on these companies, write a 500–750-word research paper proposing at least 3 marketing opportunities that you would strongly suggest that each firm pursue. In your arguments, include the following:

•Describe your reasoning for identifying them as worthy of pursuing.
•Categorize each marketing opportunity as low-hanging fruit, home runs, or singles, and discuss why (see definitions in course materials).
•Discuss the risk in pursuing each opportunity.
•Without actually trying to determine each project's ROE, which would you most strongly recommend implementing, and why?
•Explain how the marketing opportunity would reflect upon the firm. Would it have a positive or negative public relations effect on the firm? Would it result in great financial improvements, or only a minor improvement?

  1. 👍 0
  2. 👎 0
  3. 👁 179
  1. What have YOU done on this assignment? We HELP but do not DO the work for you.


    1. 👍 0
    2. 👎 0
  2. Amyris Biotechnologies was building a plant in 2009 and had synthetic technology to change sugarcane to fuels and chemicals that can be renewed. Their marketing firm was looking for a chemical and a fuel that could be recycled for future use. In 2011, it was decided that the fuel and chemical would actually be more of a hindrance than useful because It is not easily done. This would be considered a low-hanging fruit, because it is better to explore oppurtunities that are a little farther than normal. This could have a negative impact on the company because it is not a direct success and could possibly deter profit from the organization.
    Dollar Inc. is a company that is in Canada which is the leading stores in the Dollar Stores. This company gets most of its resources from Asia and started being more successful in 2004 when there was a buyout in 2004 which brought on a successful IPO. Dollarama has a high growth rate but also is doubts that the increase in merchandise costs will increase the price in their stores. This would be considered a single because it is just one company in this part of the world that is in that type of business. This is mostly positive because there are not many stores such as this type in that particular area.
    Bling Nation was started in 2007 in the state of California and is a mobile payment plan such as Visa and Mastercard. This was used so that people would be able to pay their cell phone bills in an efficient manner so that there were no complications. This helps the user make payments right from their personal checking accounts and savings plans. The only issue that this company sees is getting ready for renewing their business model. This would be considered a homerun because it is successful and nothing has really deterred this company from making a profit. This is a positive thing because this company can continue making a profit if their success with customers continues to thrive.
    In conclusion, there are many different types of companies that can either be successful or end up not making a large profit margin as they had expected, and no matter what type of company it is, there is usually some type of risk. These risks could either be just a minor setback, or be the downfall to the whole corporation. I agree that many companies can do well if they are managed right and not too many big risks be made in the name of the company.

    1. 👍 0
    2. 👎 0

Respond to this Question

First Name

Your Response

Similar Questions

  1. MATH

    Your original purchase price was $825.00 plus 7% sales tax. You enter into an agreement where the interest (12.5% APR) is waived for the first 12 months provided you make the required monthly payments; otherwise the interest is

  2. maths

    In printing an article of 30,000 words a printer decides to use two sizes of type. Using the larger type, a printed page contains 1,200 words. Using the smaller type, a page contains 1,500 words. The article is allotted 22 pages

  3. statistics

    1. The time required to complete a project is normally distributed with a mean of 80 weeks and a standard deviation of 10 weeks. The construction company must pay a penalty if the project is not finished by the dues date of the

  4. trig

    find the exact values of the six trig functions of the angle. -750 sin(-750)= cos(-750)= tan(-750)= csc(-750)= sec(-750)= cot(-750)= I've tried this question over and over again and i cannot get it right. i believe -750 is in the

  1. College algebra

    A person is driving a car on a straight road. The graph shows the distance in y miles that the individual is from home after x hours. the graph has the following points (1, 40) and (3, 90) Find the slope intercept of the line y =

  2. math

    Jungle Jim owes three debts: $500 due in one year plus interest at 6% compounded semi-annually, $2000 due in two years, $1000 due in three years plus interest at 5% compounded monthly. He wishes to discharge these debts by paying

  3. math

    A partial payment is made on the date(s) indicated. Use the United States Rule to determine the balance due on the note at the date of maturity. (The Effective Date is the date the note was written.) Assume the year is not a leap

  4. Math

    In printing an article of 30,000 words, aprinter decided to use two sized of type. Using the larger type, a printed page contains 1,200 words. Using the smaller type, a page contains 1,500 words. The article is allotted 22 pages

  1. ETH 125

    2. Assignment: United States-Centric Views Comparison • Resource: Appendix D • Due Date: Day 7 [Individual] forum • Give a copy of Appendix D to a friend or family member and ask that person to complete the table contained

  2. To "adeliine"

    Your posts have been removed. 1. Type your subject in the School Subject box, not some obscure abbreviation that tutors here won't understand. Any other words are likely to delay responses from a teacher who knows that subject

  3. Business Finance

    Your firm is contemplating the purchase of a new $869,500 computer-based order entry system. The system will be depreciated straight-line to zero over its 5-year life. It will be worth $84,600 at the end of that time. You will be

  4. Algebra

    Task Type: Individual Project Deliverable Length: 3 Parts: See Assignment Details Points Possible: 150 Due Date: 11/5/2012 11:59:59 PM CT Weekly tasks or assignments (Individual or Group Projects) will be due by Monday and late

You can view more similar questions or ask a new question.