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marketing

A manufacturer of a new product for whitening teeth would like to investigate the effects of package design and label information on consumer’s perceptions of the product and their intentions to buy it. Would you advise the manufacturer to use qualitative or quantitative research? Explain your choice by giving an example for research method.

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Alex

  1. This site will help you decide.

    http://wilderdom.com/research/QualitativeVersusQuantitativeResearch.html

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    Ms. Sue

  2. I went there but i feel like it would be both because with out one you would not be able to have the other

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    Alex

  4. The qualitative research came first. Now you need quantitative research.

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    Ms. Sue

  5. Quantitative researh would be best because it deals with numbers. But i am not quit sure what the question is asking:(

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    Alex

  6. The gist of the question:

    investigate the effects of package design and label information on consumer’s perceptions of the product and their intentions to buy it.

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    Ms. Sue

  8. I would advise a company to go the quantitative route because they would have more accurate information and also could figure out a way to profit. You would want to make the package look bright and stand out but then i would think it would be qualalitive.

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    Alex

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