Which best explain why car manufacturers tend to highlight product?
(1 point)
Responses
If one manufacturer does it, the all have to.
If one manufacturer does it, the all have to.
The experience of driving the car is not very important.
The experience of driving the car is not very important.
Most car commercials are national, so featuring place is impossible.
Most car commercials are national, so featuring place is impossible.
Consumers want a lot of information about a vehicle before they buy.
Consumers want a lot of information about a vehicle before they buy.
What can marketers learn from JC Penney’s attempt to eliminate sales and promotions?
(1 point)
Responses
Coupons are losing popularity in the 21st century.
Coupons are losing popularity in the 21 st century.
Price is the biggest factor when consumers are making purchases.
Price is the biggest factor when consumers are making purchases.
There is a decreasing market for discount clothing retailers.
There is a decreasing market for discount clothing retailers.
Consumers prefer the perception of great deals to overall low prices.
Consumers prefer the perception of great deals to overall low prices.
Which of these is the best example of one of the 4Ps in the Poo-Pourri advertisement?
(1 point)
Responses
the increased sales
the increased sales
a woman in a fancy dress
a woman in a fancy dress
appearing on social media
appearing on social media
mentioning Amazon ratings
a woman in a fancy dress
Which of these would fast fashion stores like Forever 21 or H&M have difficulty with?
(1 point)
Responses
attracting customers who want moderate quality clothing
attracting customers who want moderate quality clothing
bringing in younger shoppers, who tend to have less to spend
bringing in younger shoppers, who tend to have less to spend
using sales and promotions to entice customers to try their stores
using sales and promotions to entice customers to try their stores
having a lot of turnover in the inventory to promote fashion trends
attracting customers who want moderate quality clothing
Why would a business selling fur coats want to limit the discount on them during a promotion?
(1 point)
Responses
If prices are too low, customers will question the quality.
If prices are too low, customers will question the quality.
A discount suggests that the product is defective and unsellable.
A discount suggests that the product is defective and unsellable.
No one who buys luxury goods will participate in a promotion.
No one who buys luxury goods will participate in a promotion.
Few customers will buy more than one, so a discount is irrelevant.
If prices are too low, customers will question the quality.
Why did the marketers of Poo-Pouri want consumers to know about the product?
(1 point)
Responses
Feces often has an unpleasant odor.
Feces often has an unpleasant odor.
There is only one place to purchase it.
There is only one place to purchase it.
Joking about what goes on the bathroom is healthy.
Joking about what goes on the bathroom is healthy.
It works very differently from similar products on the market.