1. Select a consumer item available today and analyze it using the four Ps of marketing. How do these factors impact consumers? What are some things that influence marketers? What influences consumers to buy a product?
2. Discuss two products with which you are familiar: one that has been marketed toward you and one that is marketed toward a different demographic. Have you ever bought a product that was not marketed towards your demographic
Hmmm! This really a tough question for me.
I don't know which consumer item you've selected. And I certainly don't know two products with which you're familiar.
Why did you post this question here????
1. To analyze a consumer item using the four Ps of marketing (product, price, place, and promotion), here's what you can do:
1.1 Product: Examine the consumer item's features, quality, design, packaging, and branding. Consider how these aspects impact consumers. For example, a high-quality product with innovative features might attract consumers seeking reliable and advanced options.
1.2 Price: Evaluate the item's pricing strategy, including its cost, discounts, and value for money. Determine how pricing influences consumers. For instance, lower-priced items may target budget-conscious consumers, while premium pricing may cater to those seeking exclusivity or luxury.
1.3 Place: Analyze the item's distribution channels, availability, and accessibility to consumers. Consider how these factors impact consumers. For instance, a widespread distribution network and online availability may attract convenience-oriented consumers.
1.4 Promotion: Assess the item's marketing communication and promotional activities, such as advertising, sales promotions, public relations, and social media campaigns. Determine how these promotions influence consumers. For example, persuasive advertising may create brand awareness and influence consumers' purchasing decisions.
In terms of things that influence marketers, several factors play a role, such as market research, competitors, consumer behavior, market trends, budget constraints, and government regulations. Marketers need to understand consumer needs, preferences, and motivations while adapting to the changing market dynamics to make effective marketing decisions.
To understand what influences consumers to buy a product, various factors come into play, including:
- Need or desire: Consumers are motivated to fulfill their needs or desires through the purchase of a product. Identifying and targeting those needs is crucial.
- Product quality and features: Consumers consider the quality, performance, and features of a product when making purchasing decisions.
- Price and value: The price and perceived value proposition of a product influence consumers. They evaluate if the price matches the perceived benefits and value they expect.
- Branding and reputation: Consumers may be influenced by a brand's reputation, image, and previous experiences with the brand.
- Personalization and customization: Offering personalized experiences or customized products can attract consumers who value uniqueness.
- Social influence: Recommendations, reviews, and opinions from friends, family, influencers, or online communities can heavily influence consumers' buying decisions.
- Promotions and incentives: Sales promotions, discounts, rewards programs, and other incentives can sway consumers towards making purchases.
- Convenience and accessibility: Consumers may prioritize products that are easily accessible and convenient to purchase, whether through physical stores or online platforms.
2. Discussing two products, one marketed toward you and one targeted at a different demographic, can help illustrate your point of view and your willingness to buy products outside your demographic.