Discuss WhatsApp and reference using havard method
WhatsApp is a messaging app that allows users to send text messages, voice messages, images, videos, and documents to other users. It was founded in 2009 by Jan Koum and Brian Acton and was later acquired by Facebook in 2014.
WhatsApp has quickly become one of the most popular messaging apps in the world, with over 2 billion users worldwide. It is used for both personal and business communication, as well as for group chats and video calls.
According to an article by Turban, E., King, D., Lee, J. K., Liang, T. P., & Turban, D. C. (2015), WhatsApp's popularity can be attributed to its user-friendly interface, cross-platform compatibility, and end-to-end encryption which ensures the security and privacy of messages.
In addition, WhatsApp's features such as voice calling, video calling, and the ability to share status updates have also contributed to its widespread use. The app is constantly updating and adding new features to meet the evolving needs of its users.
Overall, WhatsApp has revolutionized the way people communicate, making it easier and more convenient to stay in touch with friends, family, and colleagues. Its success can be attributed to its simplicity, security, and continuous innovation in the messaging space.
Reference:
Turban, E., King, D., Lee, J. K., Liang, T. P., & Turban, D. C. (2015). Electronic commerce 2015: A managerial and social networks perspective. Springer.