Dsicuss components of persuasion
Say what : the message and provide practical examples
1. Reason versus emotion
2 one-sided versus two-sided messages
3 Repetition
1. Reason versus emotion: One component of persuasion is determining whether to appeal to a person's reason or emotions. For example, a car company may use statistics and facts to persuade customers that their vehicles have the best safety ratings, appealing to reason. On the other hand, a clothing brand might use emotional advertising to evoke feelings of happiness or confidence when wearing their products.
2. One-sided versus two-sided messages: Another component of persuasion is deciding whether to present a one-sided argument that only promotes one side of the issue or a two-sided argument that acknowledges and addresses counterarguments. For example, a political campaign may choose to only highlight the positives of their candidate in a one-sided message, while a company facing criticism for a product might use a two-sided message to address and refute the negative claims.
3. Repetition: Repetition is a key component of persuasion, as repeating a message can help reinforce it in people's minds and increase their likelihood of being persuaded. For example, a marketing campaign for a new product may use repetition in advertisements to ensure that consumers remember and consider buying the product. Similarly, a political candidate may repeat their key campaign promises in speeches and interviews to make sure voters are familiar with their platform.