When Tanner was at the mall, he encountered a market researcher who wanted to pay him $5 to answer a series of survey questions. Tanner agreed, and for the next 10 minutes he answered questions about men's jewelry-his feelings about jewelry and his jewelry shopping habits. Based on those questions, what kind of research was the survey MOST likely focused on?

Question

(1 point)

Ousability research

pricing research

Ocustomer research

industry research

Answer 1

Customer research - The survey was likely focused on understanding Tanner's preferences, attitudes, and behaviors when it comes to men's jewelry. This type of research helps companies better understand their target customers and tailor their products and marketing strategies accordingly.