What are marketing managers responsible for in addition to managing entry-level employees?
make customers excited about buying the business’s products or services
take research and findings and use them to develop the company’s marketing strategy
developing and maintaining marketing strategies
to work across many of the company’s departments to strengthen its products and services
managing advertising and promotional campaigns
analyzing market trends and competition
monitoring and measuring the effectiveness of marketing campaigns
creating and managing budgets for marketing activities
building and maintaining relationships with external partners, such as advertising agencies or vendors
forecasting sales and setting performance targets
keeping up-to-date with current marketing trends and technologies.