An American non-profit works with Native American communities and wants to create a marketing campaign to offer its services to indigenous people in Canada. English is spoken in both countries, so is a global marketing approach required?

Question

An American non-profit works with Native American communities and wants to create a marketing campaign to offer its services to indigenous people in Canada. English is spoken in both countries, so is a global marketing approach required?

A. Yes, but a translator should still be kept on the marketing staff.
B. No, global marketing principles apply only to for-profit companies
C. Yes, there are cultural difference between the United States and Canada.
D. No, they are both English-speaking Western cultures, so marketing will be the same.

Answer 1

An American non-profit works with Native American communities and wants to create a marketing campaign to offer its services to indigenous people in Canada. English is spoken in both countries, so is a global marketing approach required?

C. Yes, there are cultural differences between the United States and Canada.