Why is global marketing particularly challenging?
A. Marketing in other nations generally is much more expensive
B. Brands must maintain a consistent message that applies across cultures
C. Very few products are sold internationally, so there are few models for marketers.
D. Increasing international trade means that fewer global marketing campaigns are needed.
B. Brands must maintain a consistent message that applies across cultures
Global marketing is challenging because different cultures have different values, beliefs, and preferences. Brands must ensure that their marketing message is culturally relevant and resonates with consumers worldwide while maintaining a consistent brand image. This requires extensive research, adaptation, and customization of marketing strategies to appeal to various markets without damaging the overall brand identity.