Which is an example of a company behaving unethically in the process of conducting market research?
a company that sends an email survey to existing customers with a clever subject line
a company that conducts supposedly “independent” phone surveys that include negative claims about a competitor’s product
a text messaging research campaign that contacts shoppers who’ve agreed to receive text surveys
a marketing firm that holds a focus group for a client who doesn’t want to be identified, because it could affect the results