When a new superstore opened near the highway, shopping traffic in and out of Annette’s small town began to dwindle. She knew that if she didn’t do something quickly, her pet store might go out of business. This is what inspired her to offer all of her customers a “lowest price” guarantee on everything she sold. On which pricing objective is she likely MOST focused?

(1 point)
Responses

market share

market share

sales

sales

profits

profits

status quo

status quo

market share

7 of 157 of 15 Items

Question
When the producers of one of the world’s most accurate watches reduced prices on their most luxurious watch by 30 percent, they also experienced a 30 percent decline in sales as a direct result. Which pricing policy did the company MOST likely replace when they discounted the pricing?

(1 point)
Responses

price skimming

price skimming

penetration pricing

penetration pricing

prestige pricing

prestige pricing

odd-even pricing

prestige pricing