foster is a social media manager for major airline so part of his job is to respond to the companys twitter feed why does this job require business skills

A it does not since it just requires being online
B most businesses are on social media in order to reach customers
C every response needs to line up with the company image and goals
D social media platforms often change so managing accounts requires flexibility

B most businesses are on social media in order to reach customers

C every response needs to line up with the company image and goals
D social media platforms often change so managing accounts requires flexibility

These two points are crucial in understanding why this job requires business skills. Being on social media is a key aspect of reaching customers and promoting the company. Responding to customers in a way that aligns with the company's image and goals is essential for maintaining a positive brand reputation. Additionally, the constantly evolving nature of social media platforms requires the social media manager to adapt and be flexible in their approach.