Which one of the following is a fundamental change in a maturing industry?

A.
Buyers become more sophisticated, have experience with the product and are also familiar with competing brands.

B.
Organizations find themselves short of funds to support the needed R&D .

C.
Organizations have trouble securing ample supplies of raw materials and components.

D.
During this stage the life cycle curve is very steep.

E.
The market is new and unproven.

A. Buyers become more sophisticated, have experience with the product, and are also familiar with competing brands.