Nothing, however, has precipitated the water crisis more than three decades of breakneck industrial growth. China's economic boom has, in a ruthless symmetry, fueled an equal and opposite environmental collapse. In its race to become the world's next superpower, China is not only draining its rivers and aquifers with abandon; it is also polluting what's left so irreversibly that the World Bank warns of "catastrophic consequences for future generations.

The Yellow River's epic journey across northern China is a prism through which to see the country's unfolding water crisis. From the Tibetan nomads leaving their ancestral lands near the river's source to the "cancer villages" languishing in silence near the delta, the Mother River puts a human face on the costs of environmental destruction. But it also shows how this emergency is shocking the government—and a small cadre of environmental activists—into action. The fate of the Yellow River still hangs in the balance.
As an employee of Green Camel Bell, an environmental group in the western city of Lanzhou, Jiang is following up on a tip that the mill is dumping untreated chemical waste into a tributary of the Yellow River. There are hundreds of such factories around Lanzhou, a former Silk Road trading post that has morphed into a petrochemical hub. In 2006 three industrial spills here made the Yellow River run red. Another turned it white. This one is tainting the tributary a toxic shade of maroon. When Jiang gets back to the office, the GPS data will be emailed to Beijing and uploaded onto a Web-based "pollution map" for the whole world to see. What are the Who, where, what, when and, the why

The "Who" in this scenario is Jiang, an employee of the environmental group Green Camel Bell. The "where" is Lanzhou, a city in western China. The "what" is the illegal dumping of chemical waste into a tributary of the Yellow River. The "when" is the present moment when Jiang is following up on the tip. The "why" is likely due to the company's disregard for environmental regulations in its pursuit of profit.