The Gateway Model refers to a theory in marketing and business that suggests that businesses can expand their market share and revenue by creating partnerships or alliances with complementary companies. This model involves forming strategic alliances with other businesses to leverage their strengths and resources in order to reach new customers or markets. By collaborating with other companies in this way, businesses can potentially access new distribution channels, share marketing costs, and offer customers a more comprehensive range of products and services. The Gateway Model is based on the idea that business partnerships can provide a gateway to new opportunities and growth.
