Choose a website with a .org and Define the purpose of the site. Describe the intended audience. Is the site's design appropriate for the intended audience? Why or why not?Be sure to address all seven guidelines for successful web design. Does the site’s design abide by each of these guidelines?Describe the site’s branding and visual identity. Are logo, color, typography, and imagery used effectively?
One website with a .org domain is Amnesty International's website (www.amnesty.org). The purpose of the site is to promote human rights around the world, raise awareness about human rights violations, and mobilize individuals to take action to protect human rights.
The intended audience for Amnesty International's website includes activists, supporters of human rights, policymakers, journalists, and individuals looking to learn more about global human rights issues. The site's design is appropriate for this audience as it is clean, professional, and easy to navigate.
The site's design follows the seven guidelines for successful web design:
1. Purposeful: The purpose of the site is clearly stated and reflected in the design.
2. User-centric: The site is user-friendly and easy to navigate.
3. Consistent: The design elements (color, typography, imagery) are consistent throughout the site.
4. Responsive: The site is responsive and adapts well to different screen sizes.
5. Accessible: The site is accessible to all users, including those with disabilities.
6. Credible: The site uses trustworthy sources and provides accurate information.
7. Engaging: The site uses multimedia elements, such as videos and images, to engage users.
Amnesty International's branding and visual identity are strong. The logo is instantly recognizable and conveys the organization's mission. The color scheme of red, black, and white evokes a sense of urgency and solidarity. The typography is clear and easy to read, while the imagery used effectively conveys the human rights issues the organization is fighting against.
Overall, Amnesty International's website is well-designed and effectively serves its purpose of promoting human rights and mobilizing individuals to take action.