The advancement of technology, particularly in the form of digital databases and cloud storage, has made it much easier for organizations and companies to keep more detailed information on individuals. These technologies allow for the efficient collection, storage, and retrieval of large amounts of data, enabling organizations to track and analyze individual preferences, behaviors, and interactions. Additionally, the widespread use of online platforms and social media has provided companies with access to a wealth of personal information about individuals, further enhancing their ability to gather detailed data.
