During WWII, fashion photography served a utilitarian purpose as it was used for propaganda and promoting patriotism. It featured practical and utilitarian clothing that reflected the hardships of wartime. After WWII, fashion photography shifted to focus on glamour and luxury as a way to lift spirits and provide escapism from the hardships of the war. This change in tone and focus in fashion photography influenced consumers to desire and aspire to a more luxurious and glamorous lifestyle. Additionally, the growth of photography as a medium allowed fashion trends and styles to be more widely disseminated, leading consumers to become more aware and influenced by fashion trends. This ultimately increased the demand for stylish and fashionable clothing, changing consumer behavior in the post-war era.
