When Netflix first started, they saw an opportunity to change the game

and began renting out DVDs by mail opposed to in a physical store.
What did Netflix focus on when they entered the market and have
continued as they have evolved over the years?
(1 point)
market segmentation
packaging
shifting approaches to distribution
network marketing

When Netflix first entered the market, they focused on shifting approaches to distribution by offering DVDs by mail instead of in a physical store. This focus on distributing their service in a convenient and innovative way has continued to be a key aspect of their strategy as they have evolved over the years.