When Fran opened her chocolate shop, she didn’t know if her
customers would appreciate the opera music that she constantly
played inside the store. But after getting positive feedback from
customers, she realized that the opera music was becoming part of
her brand, so she hired employees who also loved opera and let them
choose the musical playlists during their shifts. What is Fran
attempting to create?
(1 point)
a B2B business
a unique selling proposition
a geographic segment
a marketing network