The owners of a discount tire center were both named Bob, so when they opened their business, they named it Two Bobs Tires. They also wrote a song that they sang on local television that ended with the phrase “Tell ‘em two Bobs sent you!” Which component of their business identity does their song represent?
(1 point)
Responses
tagline
tagline
brand message
brand message
color palette
color palette
business logo
business logo