When Marco decided to start a vegan noodle shop, he spent months researching noodle recipes and studying the ways in which his urban clientele liked to shop and eat. Which aspect of the marketing mix did Marco focus on?
(1 point)
Responses
product
product
packaging
packaging
price
price
people
product
Which of the 7 Ps of marketing describes the methods by which a product is sold to customers?
(1 point)
Responses
positioning
positioning
price
price
promotion
promotion
place
place
When Carter decided to start a luxury cologne company, he hired a wealthy aristocrat from France as his primary spokesperson. Which aspect of the marketing mix focuses on this action?
(1 point)
Responses
positioning
positioning
price
price
unique selling proposition
unique selling proposition
personal selling