Question
When Fran opened her chocolate shop, she didn’t know if her customers would appreciate the opera music that she constantly played inside the store. But after getting positive feedback from customers, she realized that the opera music was becoming part of her brand, so she hired employees who also loved opera and let them choose the musical playlists during their shifts. What is Fran attempting to create?
(1 point)
Responses
a B2B business
a B2B business
a unique selling proposition
a unique selling proposition
a geographic segment
a geographic segment
a marketing network
a unique selling proposition
Which phrase BEST describes the reason for determining a business’s unique selling proposition?
(1 point)
Responses
to evaluate the behaviors that distinguish one buyer from the next
to evaluate the behaviors that distinguish one buyer from the next
to further segment your market into demographic categories
to further segment your market into demographic categories
to personify customers as a method of visualizing them
to personify customers as a method of visualizing them
to understand why your market is buying your products
to understand why your market is buying your products
When Netflix first started, they saw an opportunity to change the game and began renting out DVDs by mail opposed to in a physical store. What did Netflix focus on when they entered the market and have continued as they have evolved over the years?
(1 point)
Responses
market segmentation
market segmentation
packaging
packaging
shifting approaches to distribution
shifting approaches to distribution
network marketing
shifting approaches to distribution
To be effective, marketing must be _____ to a _____ market.
(1 point)
Responses
researched, consumer
researched, consumer
targeted, specific
targeted, specific
segmented, public
segmented, public
personified, local
targeted, specific
After conducting extensive research, the owners of a discount furniture outlet decided to let their employees offer special financing to customers that required no payments for two years. Which aspect of the 7 Ps of marketing did the owners focus on?
(1 point)
Responses
product
product
price
price
people
people
positioning
price
When Manuel started his online HR consulting firm, he knew that most of his customers would be smaller businesses without HR departments. Which word BEST describes the kind of market Manuel is operating in?
(1 point)
Responses
geographic
geographic
psychographic
psychographic
industrial
industrial
consumer
consumer